Sorra Mission & Membership Experience
Making community contribution more rewarding
Mobile
B2C
Beauty
Overview
Sorra is a beauty community platform where users contribute product information and engage with other beauty enthusiasts. I was hired as a freelance Product Designer to redesign the mission-based membership experience — making it more intuitive and motivating for users to complete actions such as product reviews, ingredient contributions, and participation in community exchanges.
Services
UX/UI design, Microcopy
Project duration
7 months
Team
Momo wong (Visual designer)
More details coming soon - stay tuned!
Or contact me for more information.
Heymond Leung
Product and UX/UI designer in Toronto
If you like what you see or have any questions, feel free to send me an email anytime.
Explore more…
[2022 -2025]
AIA+ Claims Redesign
Reimagining the mobile claims journey with OCR to improve task success and reduce submission time.
Dai-ichi Life Insurance eCommerce Platform
Making complex insurance easier to understand and purchase